Why Silos Are Stopping Your Agency Growth

What if the greatest obstacle to your agency’s growth isn’t the market, but the walls you’ve built within it?

Because here’s what I see all the time:

Teams working hard, but in silos.

People focused on their product, their process, their client…

And blind to the full capability of the business.

These Silos are stopping your agency growth

If your people can’t see it, your clients never will.

And that means opportunities to grow inside accounts get missed every single day.

That’s why upsell and cross-sell matter.

A few years back, I worked with the wonderful Friday Solved team to build what we called the Sales Ladder, a simple, visual map of our entire product and service capability.

It transformed how we grew:

- The team finally had a shared view of what we really do

- Clients saw our full value from day one, not just the service they first bought

- We created a clear offer journey: Gateway → Core → Premium

No more pigeonholing. No more “I didn’t know you did that.”

Just clarity, confidence, and a path for managed growth.

So whether you're still in survival mode or seeng green shoots start to appear, ask yourself:

- Can your team explain your whole offer?

- Do clients understand the journey you want them to take?

- Have you mapped your upsell and cross-sell paths?

Because when growth does come back, it will reward the agencies that are aligned and ready. Not the ones still stuck behind their own walls.

👇 Where do you see silos holding back growth in your agency?