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Feel the Pain

  • Writer: Peter Gandy
    Peter Gandy
  • Jul 16
  • 1 min read

Clients don’t buy what you do. They buy freedom from what’s keeping them stuck.


Most agencies still lead with services:

“We build platforms.”

“We run campaigns.”

“We deliver strategy.”


But here’s what agency founders actually say when they call me:


“I’m stuck at £3m revenue — how do I scale?”

“We’re working so hard, but not seeing the profit.”

“Everything’s on me. How do I get the team to take the weight?”


That’s not a capabilities problem. That’s a pain problem.


And if your positioning doesn’t speak directly to that - you’re being ignored.


You don’t win clients by being impressive.

You win by being relevant.


When someone sees themselves in your words, they lean in.

They feel understood.

And that’s the moment trust begins.


At Disrptr, we don’t lead with “growth strategies” or “operational design”.

We lead with this:


👉 We help founders overcome plateaus so they can reach the next level of success.

👉 We create the space for you to work on what really moves the needle.

👉 We remove the blockers that are making you feel stuck.


If your messaging leads with what you do, rewrite it.


Start with the pain. The exact words your clients use.

Then show how you fix it.


Because people don’t pay for expertise.

They pay for relief.


Pink text "Feel The Pain" on a dark blue background, conveying a somber or intense mood.

 
 
 

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